PITTSBURGH -- The moment called for celebration, maybe even a hint of introspection. Mike Tomlin was having none of it.Minutes after becoming just the eighth coach in NFL history to collect 100 victories in his first 10 seasons on the job, a one-sided 27-20 clinic in snowy Buffalo last Sunday that moved the Pittsburgh Steelers all alone atop the AFC North, Tomlin wasnt exactly in the mood to think about What It All Means.It means Ive been here awhile, he said with typical directness.And thats it.So what if five of the other seven coaches to get to the century mark -- Don Shula, Joe Gibbs, Tony Dungy, John Madden and Mike Ditka -- in their first decade are in the Hall of Fame? So what if the triumph made the Steelers the only franchise to have three coaches reach the 100-win plateau?Tomlin doesnt do big picture. Never has. He doesnt do hype or noise either. The only step the 44-year-old focuses on is the next one. Its that kind of focus that helped him carve out his own identity in a veteran locker room after replacing Bill Cowher in 2007. Its that kind of focus thats helped Pittsburgh navigate the seemingly impossible in an era overridden with parity. Hes won a Super Bowl, been to another and still hasnt posted a single season with a losing record, remarkable considering the Steelers went through a generational shift on the fly without bottoming out.Yet in some corners of one of the leagues most ardent fan bases, its not enough. Hop on social media after a loss -- and heck, sometimes after wins -- and do a hashtag search under #FireTomlin. Theres a cottage industry every Sunday on his decision making, whether its his clock management or his love of attempting 2-point conversions when conventional wisdom says send the kick team out instead.Its noise Tomlin blocks out, something he chalks up to simply part of the gig while leading a franchise whose hallway is filled with more Lombardi Trophies than any other team in the NFL. Tomlins players, however, hear it. Loudly.At the end of the day, if you dont got haters, you aint doing something right, center Maurkice Pouncey said. Hes a winning coach and next thing you know, he loses and hes the worst coach in America. I mean, come on.As if to prove his point, Pouncey motions toward the door of the teams practice facility. The criticism always comes from outside that door. Never inside it. While cornerback William Gay calls Tomlin a players coach, he cautions it doesnt mean what you think it means.Its like that father/son thing, said Gay, part of Tomlins initial draft class in 2007. You will get your butt whupped or get in trouble if you do something wrong. But if you dont do nothing wrong, he will applaud you, he will love on you.The longest tenured Steelers havent seen much of a change in Tomlin since the day the team hired the largely unknown 34-year-old to replace the popular and highly successful Cowher. In a profession where coaches seem to age at warp speed, there isnt a speck of gray in Tomlins hair. Dont let his energy and youthfulness fool you. When its time to go to work, the easy smile that pops up when hes needling his players disappears.I think we felt like Mike was somebody that could command the attention of the room day in and day out, Steelers president Art Rooney II told The Associated Press. I think hes done that. He has the attention of the players and I think over the years hes understood when to push the buttons and when to back off, all the little nuances you think you learn in time. Theres no doubt in my mind hes learned and continued to improve and somebody thats always looking to improve.And adapt, too.The shuffleboard table -- and frequent tournaments it invited -- that was a locker room fixture in the early days of his tenure vanished during a pair of 8-8 seasons in 2012 and 2013 and havent returned. The pool table remains but has morphed into a gold-felt waystation for random items for the equipment managers to deal with after practice. The closest youll find to games in the locker room are the infrequent basketball shooting contests like the one that broke out Friday between running back LeVeon Bell and defensive end Cam Heyward.Tomlin stood just off to the side while Bell -- using one hand -- sank a handful from 20 feet away. After making a quick visit to rookie nose tackle Javon Hargraves locker, Tomlin stopped by again and caught a Heyward shot hopelessly wide of the mark.See what I mean Head, Tomlin said, referring to Heyward by his nickname. You just like giving your money away.The sequence provided a snapshot of what makes Tomlin an effective communicator. A private chat with a rookie nose tackle recovering from a concussion (Hargrave) quickly followed by a playful jab at his defensive co-captain (Heyward), part of an ethos of treating everybody fairly but not the same, as Pouncey put it.Hes a chameleon to how players are, added guard Ramon Foster. He knows he can talk to Ben (Roethlisberger) one way, he can talk to us another way, the defense another way. A lot of coaches dont do that. A lot of coaches know only one way: their way. He has his ways, but he also knows how to open it up.He lets his players be themselves, at least within reason. Hes never publicly called out Brown for his over-the-top touchdown celebrations, even though they occasionally draw a 15-yard penalty for unsportsmanlike conduct. Yes, Tomlin would prefer Brown to tone it down. Its not worth taking him to task in front of the whole world to do it.Why micromanage? Foster said. Ive heard of coaches doing that and it puts guys on eggshells. This game has as much pressure as it is. As long as youre doing your job, thats what he cares about.Though he gives his staff a wide berth, the coach whose favorite Tomlin-ism includes putting a hand in the pile makes sure his hand is in each one. For offensive linemen like Foster, it means pulling up the profile of an opposing defensive lineman during a given week and running down the players resume.On the surface, its a basic scouting report. The edge in his voice, however, hints at something deeper.We take it to the extreme to where its a challenge, Foster said. He knows how to pick guys. Hes always poking.And always winning, too. The Steelers are in position for a third straight playoff berth and seventh in 10 years despite a four-game swoon in the middle of the season that once again set Twitter on fire. Funny how the clamoring died down during Pittsburghs ensuing four-game winning streak -- a run in which the Steelers never trailed.Yet the credit has gone to Bells seemingly tireless legs and a resilient defense , not to the guy who Roethlisberger awarded the game ball after reaching 100 victories.Thats fine by Tomlin, though the guys he leads onto the field every week know better.It seems from the college level on up theyre always trying to fire somebody and find the new best thing, Foster said. To win in this league is hard. I think you can ask some of the other teams around the league. Some teams are hot. Some are bad, but we have consistently been a team that you consider a Super Bowl contender. 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LOS ANGELES -- Bennie Boatwright scored a season-high 17 points and DeAnthony Melton added 15 to lead Southern California to a 78-73 victory over SMU on Friday night.Boatwright made 4-of-7 3-pointers and Jonah Matthews scored 14 points for the Trojans.USC (5-0) improved to 5-1 all-time against the Mustangs and shot 49.1 percent from the field.Melton scored nine points during a 19-4 run -- capped by Meltons 3 -- that gave USC a 51-41 lead with 10:56 to play.SMU cut the score to 74-68 with 1:15 to play following a steal and layup by Shake Milton but would get no closer.Ben Moore led SMU with 14 points. Semi Ojeleye added 13 while Milton and Sterling Brown each scored 12.The Trojans took a 19-14 lead following a 3-pointer by Shaqquan Aaron at the 9:39 mark. The Mustangs battled back and took a 22-21 lead before USC took a 28-27 lead iinto the break.ddddddddddddBIG PICTURESMU: With five players averaging double figures and the Mustangs having led the American Athletic Conference in shooting percentage for the last 3 seasons, SMU figures to finish higher in conference than middle of the pack as predicted.USC: USC has four starters averaging in double figures and its four freshmen are contributing. For the second consecutive season, the Trojans open the season at 5-0. The Trojans are one of four Pac-12 teams still undefeated.UP NEXTSMU: The Mustangs continue their two-game road trip at Boise State before returning home to open a six-game home stand.USC: The Trojans wrap up their six-game home stand against UC Santa Barbara on Sunday. ' ' '